Saturday, 29 October 2011

Alice in Wonderland

When an Alice Temperley dress became one of the highlights of the Royal Wedding, beautifully worn by Pippa Middleton, the label reached a whole new level as a global empire.

Pippa Middleton in Alice Temperley at the Royal Wedding, source:

Temperley London celebrates this year its 10th anniversary and is currently available in 35 countries worldwide. The label has devoted celebrity fans including Demi Moore, Claudia Schiffer, Heidi Klum, Jessica Biel and Beyonce.

It all started in her childhood... Alice Temperley's grandmother used to collect fabrics when she was travelling around the world and a very young Alice was seduced by their different colours and textures.

Alice Temperley, source:

This connection grew up with her and even today, when  she begins the research for a new collection, she always starts with the fabric, with the way it feels and how it moves. The romanticism of her clothes seduces so many brides that the brand operates a separate bridal department.

Like Christian Louboutin she works with people who know her best and when interviewing people for jobs she asks herself if she would bring that person home and if they could party together.  

This attitude reveals someone genuine who likes to be surrounded by people whom she feels comfortable with and be herself. And yes, she loves a good party, her annual summer party in Sommerset is renowned amongst celebrities and the fashion world.

But if you speak about Temperley London you have to mention her German husband and CEO of the company, Lars von Bennigsen, who helped to set up and develop the business.

Like Miuccia Prada and Frida Giannini (Gucci's Creative Director who has recently acknowledged her romantic relationship with the brands's CEO, Patrizio di Marco), Alice Temperley and her husband have an extraordinary bond, nurturing each other not only on a personal level but also professionally. 

Her creativity combined with his business acumen is key to the success of Temperley London. The British fashion industry was excited when she returned to London Fashion Week after a few seasons in New York.

Her latest catwalk show, held at the inspiring British Museum, captured the essence of the brand and her journey throughout the last decade. Timeless and feminine designs combined meticulous details and embellishments with an English eccentricity.

She was once told to only dedicate her energy to what really motivates her, this sound advice made her one of the most distinctive and celebrated British fashion designers and one of the highlights of London Fashion Week.

Alice Temperley launched a book which includes a foreword from Lucy Yeomans, Editor of Harper's Bazaar, images from leading international fashion magazines, advertising campaigns and star studded events.

You cannot help but being inspired by her path, a woman who followed and fought for her dreams to create a unique style, sharing her vision of the world with us: a universe populated by strong, romantic and incredibly feminine characters.

True British: Alice Temperly
By Alice Temperley
(£40, Rizzoli New York)

Other fashion books:
'Erotic Chic' Fashion Images by Carine Roitfeld
Homage to Diana Vreeland, a Fashion Icon
A Decade of Fashion and Style