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| Julie Verhoeven |
It's great to be able to share such experiences particularly to those who are far away. As a true artist, she communicates through her work and has started her talk by welcoming us to her world with a series of short creative videos for the fashion industry. This happened after spreading a series of magazines, films, clothes and record covers on the floor transforming it into her own canvas.
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| Julie Verhoeven's memorabilia |
"I've been a magazine obsessive since I was a child." Julie Verhoeven seems to find space in chaos and enjoys working while being surrounded by noise and music. Her videos are all about the theatrics of fashion, playing up with performance, characters and a wide range of visual stimuli.
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| Julie Verhoeven |
She loves the dynamic nature of videos: "as soon as I put down ideas on paper it feels too concrete and dead. The way I work is very instinctive." But her work on paper is incredible, her signature style has caught the attention of different fashion brands such as Chloe, Versace, Mulberry and Louis Vuitton.
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| Louis Vuitton. Spring/Summer 2002. Frog Bag. Photographed by Mert & Marcus |
When Marc Jacobs called her she thought it was someone having a laugh. Despite her success, her attitude is unpretentious and you can sense immediately this is someone who thinks outside the box and does her own thing. It's not just her colourful appearance but also an emerging inner freedom which reveals itself vividly through her work.
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| Julie Verhoeven and me |
"Colour makes me happy." Julie Verhoeven
Even though fashion illustration is not as published as it should be, influential magazines such as Numéro, Self Service and Dazed & Confused have already graced their pages with Verhoeven's work. Future projects could include theatre and the performing arts. Apart from set design, she would also love to work with Karl Lagerfeld. We look forward to seeing it all happen!
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| Julie Verhoeven |
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